Hi, I’m Joanna Johnsen, the Creator of The Roasted Purpose. We are revolutionizing instant coffee with a protein-packed solution.

For years, I struggled with joint pain, and after consulting with a nutritionist, I discovered I had multiple food sensitivities. That meant I had to eliminate some of my favorite foods and drinks—especially the lattes I loved getting from drive-thrus. The struggle was finding something quick and delicious that aligned with my health needs.

Not wanting to give up on enjoying a great latte, I decided to create my own! That’s how The Roasted Purpose was born. Our coffee is packed with 18 grams of protein and made with clean ingredients—completely free of dairy, gluten, and anything artificial. It’s designed to nourish your body while still delivering the rich, satisfying coffee flavor we all love.

Now, I can enjoy my favorite lattes every day without the guilt or pain. It’s made a huge difference in my life, and I’m confident it will make a difference for your customers, too. They’ll love starting their day with a protein-packed, delicious coffee that keeps them energized and satisfied.

We’d love to share The Roasted Purpose with you, so you can enjoy a coffee that’s as nutritious as it is delicious.

Cheers to happy sipping!

Joanna, Matt and Jayden