If you’ve ever tried to cut back on sugar, you’ve probably reached for something labeled “sugar-free” or “zero calorie.” It seems like a great swap—until you realize that many artificial sweeteners can be just as damaging (if not worse) for your health.

Let’s break it down.

Artificial Sweeteners and Your Body

Those little packets and “diet” labels often hide ingredients like aspartame, sucralose, or acesulfame potassium. Here’s what they might be doing while you sip:

❌ Gut sabotage – These lab-made sweeteners can throw your gut bacteria into chaos, sparking bloating, inflammation, or even that “why do I feel off?” vibe.

❌ Craving chaos – They fake out your brain, lighting up the same reward centers as sugar, which can leave you hungrier for sweets. Ever wonder why that diet soda didn’t kill the craving?

❌ Heart whispers – Emerging research (think studies from the Journal of the American Heart Association) links some artificial sweeteners to a sneaky uptick in cardiovascular risks—yep, your ticker might not thank you.

A Smarter Way to Sweeten

Skip the science experiment and go natural. The Roasted Purpose leans on monk fruit—a zero-calorie, plant-based gem that’s been sweetening lives since ancient monks figured it out. No gut drama, no blood sugar rollercoaster, just clean sweetness that plays nice with your body. Plus, it’s packed into a protein-rich coffee that fuels you up, not out.

Want to kick sugar for real? Start small: scan your labels (you’d be shocked what’s lurking), swap those syrups for something monk-fruit-based, and give your taste buds two weeks to ditch the sugar obsession. Trust me, they’ll thank you—and your heart might, too.

👉 Ready to make the switch? Try The Roasted Purpose for a naturally sweet coffee vibe that’s as good for you as it tastes. What’s your next swap?

Cheers,

Joanna

Some cravings are just unbeatable. For me, strawberries dipped in almond butter have always been a go-to snack. But sometimes, I need more—more staying power, more protein, and something that fuels my day rather than just filling my stomach.

So I did what I always do when a craving hits: I made it better. 💪

By stirring a scoop of The Roasted Purpose Vanilla Protein Powder into creamy almond butter, I created the ultimate protein-packed snack—smooth, rich, and bursting with vanilla flavor. And the best part? Our protein dissolves completely, so there’s no chalky or gritty texture—just a velvety almond butter upgrade with 25g of protein per scoop with a total protein of 32g per serving.  

Now, instead of just dipping strawberries, I’m dipping them into something that keeps me full and energized.

How to Make Vanilla Protein Almond Butter

This snack is beyond easy to whip up:

✅ 4 tbsp almond butter
✅ 1 scoop The Roasted Purpose Vanilla Protein
✅ Stir until smooth (add more almond butter if needed to get your perfect texture).
✅ Serve with 1 cup of strawberries and enjoy!

This is the perfect mid-day snack, post-workout boost, or healthy treat that actually keeps you full.

I love eating mine one strawberry at a time, but I won’t judge if you’re a spoon-straight-from-the-jar kind of person. 😉

Give it a try and let me know—what’s your favorite way to enjoy almond butter?

Cheers,

Joanna

Why Your Morning Coffee Should Include Protein

For years, coffee has been the go-to morning pick-me-up. But have you ever noticed that a plain cup of coffee leaves you wired at first… and then crashing hard a couple of hours later?

That’s where protein changes everything.

The Science Behind Protein + Coffee

When you drink coffee without food or nutrients to balance it, your body:
❌ Experiences a quick burst of energy
❌ Followed by a blood sugar drop (hello, cravings and fatigue!)
❌ Leaves you feeling sluggish mid-morning

Adding protein to your coffee helps slow the caffeine absorption, giving you a steady, sustained energy boost without the jitters or crash. It also keeps you fuller longer, so you’re not reaching for a sugar-loaded snack an hour later.

Why It’s My Go-To Morning Routine

For five years, my morning routine has been simple:

✅ The Roasted Purpose protein coffee (for energy + protein)
✅ A teaspoon of MCT oil (for healthy fats)
✅ A side of fresh fruit (for carbs)

This combo gives me balanced energy—not just a caffeine jolt, but fuel that lasts. And the best part? With all the flavor options we offer, I never get bored.

If you’re still drinking coffee on an empty stomach, try this switch. Your energy levels (and your cravings) will thank you.

Cheers,

Joanna