Hi, I’m Joanna Johnsen, the creator of The Roasted Purpose!

When I set out to create this company, I knew I wanted it to stand for more than just coffee. I wanted it to nourish, empower, and uplift—not only your body but also our communities.

Here’s how we live out those words every day:

NOURISH
Every ingredient in our protein coffee is selected with care. It’s crafted with organic coffee, grass-fed collagen, and clean, natural ingredients that nourish your body from the inside out—free from syrups, artificial additives, and anything you can’t pronounce.

EMPOWER
Our coffee isn’t just a drink—it’s fuel for your passion. Whether you’re tackling your to-do list or chasing your dreams, The Roasted Purpose is here to energize and empower you. Plus, every purchase supports programs that help keep kids off the streets and build brighter futures.

UPLIFT
We believe in lifting each other up. Every sip of our coffee supports not just your day but our shared purpose of creating a better, more connected world.

At The Roasted Purpose, we’re here to make coffee that’s Good for You and Good for Others.

Let’s raise our cups together to living with purpose.

Cheers,

Joanna