Hey there, friends! Today, we're diving into the wonderful world of collagen - that fantastical protein that's all about keeping you gorgeous, strong, and vibrant. Plus, I'll be revealing why we've gone totally crazy for it in our coffee. Yes, you heard it right - collagen-infused coffee is the new kid on the block!

Let's talk collagen, friends. Think of it as the body's own super glue. It's the most abundant protein we've got going on in our bodies and comes packed with over 1,400 amino acids. These little guys team up to form a powerful triple helix structure, which gives collagen its power.

We've got different types of collagen strutting their stuff in our bodies, but the real stars of the show are Types I, II, and III. 

1. Type I Collagen:The tough guy of the bunch, it's all about giving structure to our skin, bones, tendons, and teeth.

2. Type II Collagen:The joint specialist, found mostly in our elastic cartilage, the secret behind our awesome dance moves.

3. Type III Collagen:The muscle man, always found flexing in our muscles, organs, and arteries.

So, why should we be loving collagen as much as our best-kept skincare secret or our favorite yoga class? Well, here's the lowdown.

• Skin Health:Collagen is the ultimate skin whisperer, offering hydration and elasticity and helping you fight off those pesky wrinkles. 

• Bone Health:Like the unseen superhero, collagen is giving structure to our bones, making them strong and steady.

• Joint and Tendon Health: Collagen's elasticity supports the health of our joints, so we can keep doing those lunges and squats with ease.

• Heart Health:Collagen is also a little love note to our heart, maintaining our blood vessels and heart's structural integrity and function.

But here's the deal: as we age, our bodies get a bit stingy with collagen production. This can lead to signs of aging (hello, wrinkles and sagging skin) and impact bone density and joint mobility. Don't worry, though - with a diet rich in vitamin C, copper, and proline-rich foods, we can give our collagen production a little boost.

Now, let's get to the million-dollar question: why did we create a protein coffee? In simple terms, it's all about bioavailability. That's a fancy way of saying how well a substance is absorbed and used by our bodies. And guess what? Collagen is a total rockstar in this department.

When you sip our collagen-infused coffee, your body efficiently absorbs and uses the collagen. So, not only are you getting your caffeine fix, but you're also packing in those health benefits - double win!

Understanding collagen's amazingness is your first step to appreciating why we're all about the collagen-infused coffee. It's about enjoying your daily pick-me-up while investing in your body's glow and well-being. As we say, every sip is a sip towards a more vibrant, radiant you. Here's to making every day a great skin (and hair, bones, joints...) day! 

Cheers, 

JoJo